Edge’s Return On SmackDown Garners Over 4 Million Views On WWE’s YouTube Channel
Following a two-month hiatus, Edge returned to WWE programming on last week’s episode of Friday Night SmackDown, attacking Universal Champion Roman Reigns to set up a match at Money in the Bank.
This marked Edge’s first WWE appearance since WrestleMania 37, when he and Daniel Bryan lost a triple threat match to Reigns, who pinned both superstars via pinfall to retain his title. Unsurprisingly, the Hall of Famer’s return garnered massive viewership for WWE’s YouTube Channel.
In the latest edition of the Wrestling Observer Newsletter, Dave Meltzer noted that Edge’s return had reached over 4.2 million view on WWE’s YouTube upload (As of this writing, over 4.314 million view). Meltzer noted that this is “pretty much more than double anything in a long time.”
Edge has been a giant draw for WWE’s YouTube channel. His thrilling and unforgettable return at the 2020 men’s Royal Rumble was the channel’s most-watched YouTube video of 2020, currently sitting at over 27 million views. The Talking Smack segment between Edge and Adam Pearce following last week’s episode of SmackDown has garnered over 1.422 million views.
Viewership has fallen considerably for both Monday Night Raw and Friday Night SmackDown in recent months, so it wouldn’t be a surprise if WWE used Edge on a weekly basis for the next little while, even after his match with Reigns. WWE is reportedly planning a match between the Rated-R Superstar and Seth Rollins for SummerSlam in Las Vegas, Nevada.
WWE Needs To Use Edge More
Over the years, WWE has been widely criticized for relying too much on its part-timers to carry the product. But Edge remains as popular as ever, and with television ratings declining, it’d be a wise call to use him more going forward. He’s unlikely to defeat Reigns at Money in the Bank, but Edge doesn’t need a title reign to shine. His presence alone makes the show that much better.